Recently, Imad Jaafar wanted to move his passion of photography to a professional level. And sure, the first step is to set a good visual and branding image of his photography career. Here came my role as a graphic designer to create a good concept and visual execution for the logo.
As a start; I was trying to develop a concept related to “Pixels” (the smallest unit in the digital imaging), Then I moved to mix the digital photography with the traditional one.
Here I got that sparkle: Mixing the pixels with the old film that was used in the photography years ago. But it still needs something unique, an element that makes this logo only valid for IJ Photography. Another sparkle: Let’s use the initials of the photographer’s name “I” and “J”, make them as pixels; mix them with film and remove the pixels in between the film lines. Why? because when you mentally join the pixels, you will read the initials. The pixels are completing the image. And this is what Imad is doing, completing the picture :)