Little Black Dress Re-branding

Little Black Dress Re-branding

Project’s Description: A re-branding concept for the Lebanese fashion store “Little Black Dress“.

Achievement: Nominated between the “Top 10” projects at LibanPack‘s competition.

 

During the packaging design course we were asked to develop a package for a known Lebanese product, and to work on both structural and visual designs. I picked the Lebanese fashion store “Little Black Dress” and worked on a package for dresses. And here I will share with you only the visual design part of the project (As it was nominated between the top 10 projects in the visual design category, at LibanPack’s Star Pack competition; out of 250 projects from all across Lebanon).

The brand has a collection of creative, fresh and stylish clothing and accessories, that was not reflected in its identity. This is why I decided to go for fashion illustrations mixed with typography and inspirational quotes, to fit every costumer’s taste. The package of the dresses can be used as frames to decorate the client’s home. Here are the series of 4 different visual designs, and the new logo that I designed.

P.S: This is a cooperative project with my colleague “Hiba Abou Karroum” who helped with the raw sketches :)

1. The Logo

Little Black Dress logo by Alaa Chehayeb


2. The Chic and Elegant Lady.

Little Black Dress by Alaa Chehayeb - 1


3. The Courageous Lady.

Little Black Dress by Alaa Chehayeb - 2


4. The Stylish Lady.

Little Black Dress by Alaa Chehayeb - 3


5. The Bold Lady.

Little Black Dress by Alaa Chehayeb - 4